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Do you find yourself putting off writing your blog posts? Do you have great ideas but struggle to put them into words? Do you find it hard to put aside a chunk of time to write posts in advance? If the answer to any of these is yes, you should use the services of a copywriter, who can craft the […]
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I’ve been curious about the idea of being a ghostwriter for years – the name implies someone mysterious and hidden in the shadows. The reality of ghostwriting isn’t like that, and probably not as dramatic as Robert Harris made out in his novel The Ghost, but it is clearly very interesting and rewarding. The expert in the field is Andrew […]
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In my previous career, I thought it would be useful to have an audiotyping qualification. I went through Pitman Training and gained an OCR Level 3 distinction. It’s a great skill to have and is easy to set up. Gone are the days of secretaries using reel to reel machines, cumbersome items that took up too much space in the […]
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We communicate with each other all the time. The popularity of social media sites means that we can share our successes and failures and give our opinions on those of other people. These words are shared instantly and are permanently on record. So the words we choose to use are perhaps more important than ever before, because we need to […]
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*Updated 31.10.17* “Copy” is simply the term for any text written for a specific purpose, and refers to online and offline communication messages. Copywriting has its roots in advertising, where real-life mad men such as David Ogilvy crafted clever prose to persuade consumers to part with their money. Copy is used to inform, entertain and inspire; it’s found everywhere and […]
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