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Writing

Tips for Writing Better Copy: Part Two

The second part of the guide to writing better and making the process easier 1. Don’t rely on the in-built spell-checker when you’re writing. It’s easy to become complacent when you see those red and blue squiggles, reassuring you that typos have been picked up for you. Not so fast! Microsoft Word’s grammar checker often suggests some truly odd changes […]

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Tips for Writing Better Copy – Part One

If you’ve ever been asked to create a blog post for work and panicked because you don’t know where to start with writing, here are some tips to help you craft a piece of copy you’ll be proud to see online or in print. What You Need to Know Before You Start Know your audience: You should already know who […]

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Sticking to the Word Count – and Cutting Words Out!

At college and university, trying to get to the recommended word count for my essays was often a struggle, but I find for my personal writing I have no trouble in producing paragraph after paragraph of copy. Generally, this is a good thing, as there’s nothing worse than writer’s block. However, apart from the risk of repeating yourself or waffling, […]

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Stop Comparing Yourself to Others and Just Get Writing

More suggestions to overcoming writer’s block and how to start writing. You can also find 10 top tips here. Start Writing! It can be daunting to be faced with a blank sheet of paper or Word document and to wonder where to begin. Writing is not the easiest thing to do; it takes time and energy to get it right. […]

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Writing Inspiration – What to do When You Get Stuck

Writer’s block or low self-confidence can strike the best of us at any time, and they can both be as much trouble for content writers as for authors. The good news is, feeling stuck or uncertain is only temporary, and rather than sitting and waiting for the feelings to pass, you can work through them and get writing again. Here […]

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How I Write – Behind the Scenes of Copywriting

Fiction authors are often asked about how they write, so I thought I’d explain my writing process too. I write most of my copy in longhand with pen and paper, unless it’s transcription, as it’s far quicker and more practical to do that straight to PC. This may seem long-winded, but I find it helps me set out my thoughts. […]

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Why Does My Business Need a Copywriter?

You might find yourself asking this question at least once. A copywriter is often associated with advertising agencies, with Don Draper types crafting killer campaigns for global brands. It can be hard to see how this can fit in with your small business. However, it’s better to think of it just as “writing”, and there are all sorts of situations […]

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Tips for Collaborative Writing Projects

Recently, I’ve been collaborating on the writing of a business book, and it’s given me a great insight into what ghostwriting clients want. It’s also made me think of some ways to make the process easier for all involved. Get Help with Your Writing Projects Know your topic: this might sound obvious, but the clearer you are on what you’re […]

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Preparing to Self-Publish Your Book

The book market is more crowded than ever. The rise in popularity of e-readers and the relative ease of creating and publishing books for them has resulted in thousands of amateur writers uploading their masterpieces. More writers are choosing to self-publish. This has also had an impact on traditional publishing, where a small group of people had the final say […]

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Five Tips for Structuring your Book

Whether you’re writing a novel or a business guide, it’s important to think about the end result of how your book will look. Here are five things to think about before you start writing. How to Structure Your Book 1. How long it will be: an A5 paperback of around 120 pages can be 55,000 words. If you have a […]

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