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Writing

The Process of Working with a Copywriter

Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So, what can you expect when […]

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How to Write a Blog… Without Writing

“Writing a blog without writing” probably sounds like a dream come true, or an impossibility. But there are a couple of ways you can create blogs with minimal writing. I know from conversations how many people hate the whole process of creating a blog – setting up a text document, creating headings, coming up with a title, finding an image, […]

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How to Write: Writing Confidently for Business

We all know how important it is to have regular updates to websites, to show that the company is still active and has information to share. If you’re a small business owner, you may feel that a blog is the ideal way to demonstrate your credibility to your potential clients. You may have been asked to contribute posts for the […]

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Freelance Sites and Content Mills – Should You Use Them?

Anyone who has looked for online work or someone to make them a cheap logo will have come across the freelance sites and content mills, where you can register as a supplier or employer for a small fee and access professional services. The former website Elance is one such example. For a new freelancer trying to build up a portfolio, […]

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How to Write Really Effective Web Copy

Setting up your business site and creating web copy can be daunting. As well as thinking about keywords, you need to make sure your content is readable and as jargon-free as possible. Web Copy Tips People read differently online, as their attention span is shorter. You only have a few seconds to interest them before they click away. Online readers […]

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7 Tips for Getting a Great Press Release Written

If you need a press release in a hurry or you don’t feel confident in your writing skills, you can ask a copywriter to craft it for you. Many PR agencies also outsource press release writing too. Press Release Pointers: Agree a deadline – if you’re promoting an event or have a seasonal offer, you’ll have a time limit on […]

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13 Tips for Writing a Press Release

A press release is a great way to get exposure for your business in the local media, to get in front of thousands of people and to share good news, all for free! There’s no guarantee that your story will be picked up, though, so there are ways to increase your chances. You could ask a PR agency to submit […]

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Punctuation – Does it Matter?

Following my earlier post on apostrophes, and because I’m planning more blogs about grammar and punctuation, I thought I’d post this, to find out people’s views on whether or not punctuation still matters. There’s a running joke in our family that we’re all obsessed with spotting punctuation errors on signs, adverts and websites. Both my parents were teachers at one […]

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Elements of Grammar – Apostrophes

I intended to write a guide covering various aspects of grammar, but as it can be a dry subject, it seemed easier to focus on one area at a time. I decided to start with an item of punctuation that a lot of people struggle with – the apostrophe. I have to confess, there are times when I’m not certain […]

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