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We all know how important it is to have regular updates to websites, to show that the company is still active and has information to share. If you’re a small business owner, you may feel that a blog is the ideal way to demonstrate your credibility to your potential clients. You may have been asked to contribute posts for the […]
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Anyone who has looked for online work or someone to make them a cheap logo will have come across the freelance sites and content mills, where you can register as a supplier or employer for a small fee and access professional services. The former website Elance is one such example. For a new freelancer trying to build up a portfolio, […]
READ MOREAs a copywriter, it’s important to understand modern business needs and how the internet can help. I’ve been reading a lot about content creation and repurposing and have found the following articles helpful. I’m still learning, so if you have any suggestions that you think I should read, please send them over! Kim Garst – Come up with 50 Content […]
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Business Content Content Marketing
A press release is a great way to get exposure for your business in the local media, to get in front of thousands of people and to share good news, all for free! There’s no guarantee that your story will be picked up, though, so there are ways to increase your chances. You could ask a PR agency to submit […]
READ MORELast week I attended a conference in Newcastle on how to effectively use social media for your business. It’s something I’m actively working on and trying to get better at, so I thought it would be useful to hear some expert advice. There was a range of sessions to choose from, and I wish I could have attended them all! […]
READ MOREI’m trying to get to grips with writing content and content marketing, and have several books to wade through. This is the first one I’ve read, and this is both a review and a summary of some of the points I found helpful. Schaefer starts by saying, rightly I think, that consumers are oversaturated with content now, and creating something […]
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If your business has been established for some time, you’ve probably got a website that you’re happy with which was set up early on. You may have used a developer to put the content together while building the site, or maybe you did it yourself. While there’s nothing wrong with this, it can be worth having your website content reviewed, […]
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Blogging Content Content Marketing
As I recently completed a 90-day blog challenge, it would be reasonable to assume that I don’t struggle for blog topics. As a writer, I can theoretically write about anything, and you’ll see that my blogs are about things that interest me as well as how-to information guides. But what if you’re tasked with creating the content for your company’s […]
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A recent article in Writers’ Forum Magazine looked at a new book about understanding readers, what writers can do to encourage them to read their work and the importance of writing for the audience. “The Reader’s Brain”, by J. Yellowlees Douglas, sets out five tips to bear in mind when writing, based on the science of reading and the “science […]
READ MOREMore Tips for Editing Copy 1. For easy editing: cut out unnecessary words wherever possible. This is important when you’ve got a strict word count to stick to, but in all writing it’s good to make it as tight as possible. For instance, in the previous sentence I could remove the words “to stick to” – it would still make […]
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