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In this episode of the Apple Cart, I’m joined by Alex Durham to talk about video content for standout marketing. Alex is the co-owner of Vavavoom Videos. She says every business needs content and to adapt and change their marketing, so Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create […]
READ MOREYou may not realise that it’s actually possible to employ someone, either internally or externally to your MSP business, who can take on the responsibility of writing blogs and supporting you with creating written content. In the final blog in this series, we explore the reasons for engaging a professional writer, what the process might be like, how you can […]
READ MOREAnyone who’s self-employed finds it a challenge to do everything they need to keep their business running, and because client work takes priority, followed by admin, accounts and meetings, marketing your MSP can easily slip down the to-do list. So how do you find the time to create content? Content Calendar A content calendar is a way of planning out […]
READ MOREI’d always recommend blogging for people starting out with content marketing, because you don’t need any specialist equipment and you can get started quickly. However, lots of people don’t enjoy writing, and many prefer to consume information in other forms than written content. So, how can you offer different types of content for your MSP audience? Creating Personal Content for […]
READ MOREWe’ve already said that using jargon and industry-specific terms in your MSP content can be off-putting for your readers, who may not be familiar with them but assume that they should, and feel embarrassed because of it. However, you do need to explain to your customers exactly what the services you offer can do and how they can help. Using […]
READ MOREThe key to content marketing success for an MSP (managed service provider), as with any other business, is also the biggest challenge – consistency. Once you’ve answered your customers’ questions, what do you do next? How do you keep writing or creating content for people who will hopefully become customers? You have to give them what they want. Content […]
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You’re busy running your business, dealing with customers and staff, and trying to keep on top of everything. Putting time aside to write blogs is another task you can do without adding to the list. Or, you may be looking for ways to grow your business, find opportunities and win new clients, but although you’ve heard about blogging and content […]
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