Welcome to my website!
Sign up for my newsletter
Introduction I was delighted to be able to offer a work experience opportunity recently, for someone keen to get into content repurposing. Freya Inston did a brilliant job of repurposing an interview I did with Roger Edwards, so I asked her to write me a guest post, which you can find below. If you’d like to know more about her, […]
READ MORE
I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing. This is common in more traditional industries. There’s a feeling that it’s a fad. It doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market to people and hope […]
READ MORE
Once you’ve written, optimised and published your blog post, you want as many people to read it, or consume the information in some other way. Here are seven ideas for reusing your blog posts to share the content as widely as possible. What to do with Old Blog Posts Share on Social Media The first thing to do is add […]
READ MORE
If you’re struggling to find ideas for new content, one of the best resources is your own archive of blogs. Reinvigorating an old post, or using one of your most popular blogs, is an easy way to build up more content and to further demonstrate your knowledge. Make the Most of Your Best Blogs Take a post that’s had a […]
READ MORE
Still not convinced that content repurposing is right for your business? Here are four reasons why you might want to change your mind. Content Repurposing Helps You Expand Your Reach If all you do is write blog posts and publish them on your website, how will new fans and customers find you? People may stumble across a valuable post you’ve […]
READ MORE
Ready to repurpose your own content? Before you update it all, stop and think. It’s not appropriate to repurpose every piece of content. Consider these points first. Is Your Content Still Relevant? All businesses change over time, so it’s possible that not everything you have is still helpful. If you work in a technology industry, chances are that the post […]
READ MORE
Once you know which platforms your customers use and where you need to share content, you’ll need the right tools. These will vary, of course, but there are some that it’s worth having now, even if you don’t use them straight away. There are also tools to help you with your content repurposing. We’ll assume that you already have a […]
READ MORE
Now you know what content repurposing is, you need to be well prepared for your first attempt. Here are five tips to help you get started. Put Time Aside for Content Repurposing Like your other marketing activities, you need to make space in your diary to look at how you can reuse your content. Depending on how much content you […]
READ MORE
Content Content Marketing Content Repurposing
Content repurposing is a way to share a piece of content (usually a blog, but not always) you’ve already published in one format in a different style or on another social platform. Businesses with an online presence know that they have to constantly provide new, engaging content to attract and retain customers, but this is time-consuming. Content repurposing makes it […]
READ MORE
Businesses with an online presence know that to find new customers and maintain relationships with those they already have, they need to constantly provide new, engaging content. Producing this is time consuming and it’s hard to come up with original ideas all the time. Content repurposing is a way to share a blog you’ve already written via different media or […]
READ MORE