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Why the Words We Choose are Important

By | Aug 27, 2015 | 0 Comments

We communicate with each other all the time. The popularity of social media sites means that we can share our successes and failures and give our opinions on those of other people. These words are shared instantly and are permanently on record. So the words we choose to use are perhaps more important than ever…

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What is Copywriting?

By gudrunlauret@gmail.com | Aug 27, 2015 | 0 Comments

*Updated 31.10.17* “Copy” is simply the term for any text written for a specific purpose, and refers to online and offline communication messages. Copywriting has its roots in advertising, where real-life mad men such as David Ogilvy crafted clever prose to persuade consumers to part with their money. Copy is used to inform, entertain and…

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Welcome!

By gudrunlauret@gmail.com | Aug 24, 2015 | 0 Comments

You’ve found the home of Gudrun Lauret Copywriting.  Here you can find examples of my work, learn more about me and get in touch if you like what you read. I’ll also be regularly updating my blog with a mixture of business writing and posts about what I’ve been up to, places I’ve visited and…

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