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I’ve lost my writing mojo. What a strange thing to say, from someone who works as a professional writer. Fortunately, I don’t mean for my clients. Give me a topic and a tone of voice and I’ll give you 1200 words tomorrow. But I can’t really write for myself. This is the first blog I have written for several months, […]
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When you start creating content for your business, the easiest way to begin is with the content that interests you most. You write blogs on the topics you know most about, and use jargon or industry-specific terms. But if you’re doing this and not getting much response, then you need to stop and reconsider. Even though you think you’re producing […]
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Our front room is full of books. Organised alphabetically and by genre on the black Billy Bookcases so we can find what we want easily. A visitor was once taken aback and somewhat disturbed by them all. Then they said: “Oh, but you’re a writer. That’s why you’ve got so many books.” I looked at them with astonishment. “I’ve got […]
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At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it was definitely relevant to the […]
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There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform. And given how many talking […]
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Working with a copywriter can be expensive for small businesses, especially when you’re just starting up. Or you may feel that your writing is more than good enough to be shared online. Rather than investing in a professional to craft copy, you may choose to go ahead with what you’ve got, and ask a copywriter to improve or polish the text […]
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We’ve talked before about what copy is and how it helps to communicate your message, but to recap: “copy” is the term given to the words on the page, or more frequently now, on a screen, and originated in the world of advertising. Writing good copy means you’re clearly and simply explaining what or who something (or someone) is and what […]
READ MOREYou’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to content marketing, you might be […]
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As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not to Ask a Copywriter for […]
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When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer is. Copywriters are well-qualified (or […]
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