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I’ve been talking about having a USP (unique selling point) in my social media posts recently, so I thought I’d better write a blog about it too! Why do I think that getting clear on your USP is so important? Because it makes all of your communications with clients so much clearer and more effective. You know what you do, […]
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A few months ago, I came up with the CORE Approach to online communications. The idea behind it is to help you make your content more appealing to your target audience. However, I realised that when I work with clients, there’s a bit more to my process than just how write better copy. The CORE is only one part of […]
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Have you ever done a personality test? No, I don’t mean like in the back of Cosmo (showing my age!) or a Buzzfeed quiz to see which Friend you are (don’t lie – you know you’re not Phoebe). I’m talking about something that might reveal something more about you – like a rebel tendency. I mean a personality profile, which […]
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