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Anyone who’s self-employed finds it a challenge to do everything they need to keep their business running, and because client work takes priority, followed by admin, accounts and meetings, marketing your MSP can easily slip down the to-do list. So how do you find the time to create content? Content Calendar A content calendar is a way of planning out […]
Read MoreI’d always recommend blogging for people starting out with content marketing, because you don’t need any specialist equipment and you can get started quickly. However, lots of people don’t enjoy writing, and many prefer to consume information in other forms than written content. So, how can you offer different types of content for your MSP audience? Creating Personal Content for […]
Read MoreWe’ve already said that using jargon and industry-specific terms in your MSP content can be off-putting for your readers, who may not be familiar with them but assume that they should, and feel embarrassed because of it. However, you do need to explain to your customers exactly what the services you offer can do and how they can help. Using […]
Read MoreThe key to content marketing success for an MSP (managed service provider), as with any other business, is also the biggest challenge – consistency. Once you’ve answered your customers’ questions, what do you do next? How do you keep writing or creating content for people who will hopefully become customers? You have to give them what they want. Content […]
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Not everyone can or will listen to your podcast, or would prefer to read a summary. Giving your audience a range of options means you’re considering their preferences and shows you care. Why You Should Create a Podcast Blog Make the most of your podcast with a blog post alongside your transcript and summary show notes. Those who prefer to read […]
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In the final interview of the series, I talk to Pete Matthew about his MeaningfulMoney podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Pete Matthew? Pete is […]
Read MoreIn the third interview in the series, I talk to Richard Tubb about his TubbTalk podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Richard Tubb? Richard used […]
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In the second interview in the series, I talk to Natalie Hailey about her Hot Content podcast, why she started it and what benefits it’s brought to her business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Natalie Hailey? Natalie […]
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In the first in a series, I talk to Simon Raybould about his AIRProductivity podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is Simon Raybould? Simon is a […]
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Every episode you broadcast should have podcast show notes. The most basic include the name of the show, the episode title and the name if the guest if there is one, but most people do more than that. Don’t forget to include show notes on whichever platform you use to distribute your episodes, too! For example, Captivate gives you space […]
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