OK, they only way to get consistent with blogging is to sit down and write, upload and schedule posts on a weekly, fortnightly or monthly basis. But that’s not what you want to hear!

Fortunately, there are things that you can do to make the process of consistent blogging easier. Let’s explore some of them here.

Create a Routine for Consistent Blogging

First, find a way to create a routine for yourself that helps you to actually create the content. That might be putting time in your diary and protecting it for content creation and nothing else.

Don’t book a meeting in or decide to do something else with the time. Be disciplined and value your business development.

Or, you might find keeping the time free easy to do, but you need the right environment. Perhaps you need total silence and to firmly close your office door as a visual cue to not be disturbed.

Alternatively, you might prefer to have a total change of scene. You might book a hot desk in a co-working space and create a lot of content in one go. Other people like the hubbub of a coffee shop, finding their writing rhythm in the scrape of chairs and the hiss of the coffee machine.

Personally, I write wherever and whenever I feel inspired. Recent posts have been drafted in the passenger seat of the car, on the sofa watching festive films and even in the pub on Boxing Day while the football was on!

However, I’m not easily distracted once I’m in the zone and I know what I want to say. Most people can’t write in those environments and I don’t recommend that you try.

But if you do want to write whenever the muse visits, then my tip is to carry a notebook and a pen with you at all times. I learned this at journalism college and I’ve done it ever since.

The point is, if you want to sit down at a desk, you can. But just as what you write no longer has to be as formal as it once was, how you write can happen however you like. If you can write quickly on a notes app, then do it!

Do Some Prep to Help You get Consistent With Blogging

The practice will help you with my second suggestion, too. Put together a list of topics, themes and potential titles. This can be as short or as long as you like. You might just jot down some bullet points of things to include, or nothing more than a title.

By doing this, when come to sit down and write, you’ll have something to get started with. What could be worse than setting up your writing space and turning on your do not disturb only to find you’re staring at a blank screen/page? That won’t motivate you to be consistent!

So, having a bank of ideas to pick and choose from will ensure that you have things to write about. And if you had a topic in mind that you then don’t feel like it when you sit down, then simply pick something else from the list!

Another habit you should develop is staying up to date with developments in your industry specifically and in the business world more broadly. For instance, GDPR, email opt-in/opt-out or cybersecurity requirements.

If something happens that your audience should know about urgently, write a blog about it and get it out. Or, if it’s not time-sensitive, add it to your ideas list (but maybe make a note to write about it sooner rather than later!)

I really do have personal experience of struggling to make time for content creation. Writing comes naturally to me, but it means that because I write so much for my clients, I do run out of steam to do it for my own business.

Quick Tips for Consistent Blogging

So if you’re still struggling to be consistent, try one or more of these:

1. Allocate 30 minutes to one hour to write or create something, and set a timer. Stay in front of your computer until you have words down.

2. Join an online co-working/body doubling session, state your intention to produce a blog (or an outline of one) and get started.

3. Find yourself an accountability buddy. Ask a trusted colleague or a peer to hold you accountable and to check in with you to see how you’re getting on. This doesn’t work for everyone (definitely not me!) but it can be very effective. Perhaps having a financial stake as a forfeit is a good motivator too!

4. Try habit stacking. This is a technique to help people add a new habit to an existing, regular habit. For example, doing squats while waiting for the kettle to boil. Look for ways you could do this so that every time you do an ingrained habit you do some writing too.

If you do a regular commute on public transport, do it then. Or while you’re waiting for a child at an afterschool club, at the hairdresser or even straight after you check your emails in the morning. You don’t have to complete the blog, although it makes life easier if you do.

5. Dictate your thoughts when inspiration strikes, and transcribe them afterwards. Use a tool like WhisperTranscribe, Otter or Descript to give you the text, then edit and refine it afterwards.

And no, I’m not going to recommend you use AI. That won’t help you to be original or put across your personality. It won’t sound like you and there’s always a risk of plagiarising someone else’s work. People can tell when you’ve used AI, so it makes you look unprofessional and lazy. Sorry not sorry.

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