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Before we look at the benefits of a blogging coach, perhaps we should explain the term! Very simply, it’s someone who has experience with writing and growing a blog, who helps someone to improve their skills. They help you to find your authentic voice, develop your writing skills and blog consistently. Possibly what’s most confusing about the term ‘blogging coach’ […]
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So, we’ve explored what a blogging coach is, and why it’s a good investment for your business. But what are the practicalities of having regular, professional support? A Blogging Coach Brings a Fresh Pair of Eyes One of the biggest advantages for my clients has been having someone from outside of their business coming in with a different perspective. Of […]
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OK, they only way to get consistent with blogging is to sit down and write, upload and schedule posts on a weekly, fortnightly or monthly basis. But that’s not what you want to hear! Fortunately, there are things that you can do to make the process of consistent blogging easier. Let’s explore some of them here. Create a Routine for […]
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Regardless of the industry you’re in, you’re almost certainly operating in a noisy marketplace. Why? Because your peers and competitors are trying to stand out, get noticed and win customers. You need to do the same and get your unique voice heard. And the way to do that is through creating and publishing content. It doesn’t have to be a […]
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Got lots of ideas for content and ready to whiz through your list? Hang fire! It’s easy to get carried away when you’re feeling inspired (trust me, I’ve been there!). But you need to take a step back and focus on one post at a time. Or content type at a time. Why it’s Better to Take Content Creation in […]
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Have you decided to start publishing regular blogs? Maybe you’ve got your marketing team on board to help you. Perhaps you’ve even got a list of topics you want to write about. Now, I don’t want to put you off, especially as I’m all about making it easier to blog consistently, but before you write anything new, I want you to […]
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When you start creating content for your business, the easiest way to begin is with the content that interests you most. You write blogs on the topics you know most about, and use jargon or industry-specific terms. But if you’re doing this and not getting much response, then you need to stop and reconsider. Even though you think you’re producing […]
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Our front room is full of books. Organised alphabetically and by genre on the black Billy Bookcases so we can find what we want easily. A visitor was once taken aback and somewhat disturbed by them all. Then they said: “Oh, but you’re a writer. That’s why you’ve got so many books.” I looked at them with astonishment. “I’ve got […]
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There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform. And given how many talking […]
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In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that. Your blog should be like anything else in your business. It’s something you take pride in and shows your audience that you’re an expert. Being half-hearted in your approach will come through, and […]
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