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You're acknowledged as an expert in your field, but you've got too much work to do to have time to write blogs to showcase your skills.
Does this sound familiar? You know you need to write a new blog, so you schedule time in the diary to do it. But you get invited to speak at an event, meet with a client or have to work late.
But what if you just need 15 minutes to jot down some topic ideas? Better still, you could combine it with something else: your commute, a dog walk, the treadmill (cool down only!)
And then you share them with a copywriter to transform those ideas into blog posts ready to publish.
I work with busy industry thought leaders who have a lot of valuable information to share but no time to write it down. I take their ideas and turn them into blogs that their audiences will love.
Many successful entrepreneurs run a lean business, either on their own or with a small support team. They’ve got nobody to delegate their blog writing to. They’ve tried finding someone on a content mill site that just didn’t work out, or ChatGPT didn’t manage to capture their unique voice. Is this you, too?
Maybe you paid money to have a fabulous website built that you’re proud to show off to prospects and speaker bookers. But your blog hasn’t been updated for months and it doesn’t match the rest of your site.
To be a thought leader, you need to be publishing regular blogs – at least one per month. It shows that you’re active in your industry and working to stay up to date with the latest trends and developments. It helps you to stand out from your competitors, lets potential clients to get to know you, and opens up other opportunities (retainers, speaking, collaborations).
Of course, not having an active blog doesn’t mean you won’t have a business, but it does make it harder for you to get noticed. People will go to your competitors instead of you, and growth will be slower. If you want to stay as the acknowledged expert in your industry, then you need regular, fresh content.
So, let’s work together to kickstart your content marketing efforts! I’ll craft four posts in a series that really show your audience that you’re the expert you say you are. We’ll establish your tone of voice, highlight your USP and explain why you’re the best choice for your audience.
Price: £850+VAT
I currently have capacity for three new clients.
As well as my more recent experience in content marketing, I continue to utilise the skills I learned in journalism college. This means I can identify the key messages that you should share with your audience. And I communicate them clearly so they quickly see how you can help them.
After 28 years as a published writer and 10 years as a copywriter, I know how to get to the heart of a business and what matters most to them and their clients. Because I rarely know a lot about an industry, I’m able to sift through information to find the bits that matter to the clients – I know the kinds of questions they have and what they need to know to make a buying decision. I’m a potential client too.
That’s why we start off with an initial chat about your business, your target audience and your goals. We agree the key messages you want to share, and I go off and write a blog series to do just that.
After we’ve had our chat and agreed the topics to cover, I’ll ask for any additional information you’d like me to include, such as links or facts from services pages. I’ll also ask for contact details for key team members if appropriate to ask them for specific details.
Next, I’ll go and carry out my research, write up the articles and send them to you for feedback. I make any amendments requested and return them to you to publish whenever you’re ready.
And because I know you’re busy, we agree a 72-hour turnaround time for you to send me feedback and for me to make the changes. You don’t even have to write your responses if you don’t want to! The posts are shared in a Google folder and we use a tool called Mote for you to dictate your thoughts directly into each article.
Why 4 blogs? Well, that’s enough to dig deep into what it is you do and how you help your customers. You can publish them in one month, to get some momentum going, or schedule them in a way that suits you.
And the pre-project meeting ensures that we’re on the same page (pun intended) and I’m creating the right content for your business and your audience.
The blogs are bespoke to your business so you know that they’re not AI-generated and cribbed from other people’s content. Each post will be a minimum of 800 words, which is enough to get your point across and keep the Google Gods happy. We won’t worry about a maximum length.
The posts are written to answer your audience’s questions or provide them with everything they need to make an informed decision. We work together to understand what matters most to your readers, rather than you guessing and hoping for the best.
Each article is also written with a keyword in mind but not keyword stuffed! That makes it clear what the topic is and helps the blog to rank higher without being penalised by search engines.
The whole process takes about a fortnight, so you can be up and running in no time!
Wondering why you should invest in a copywriter? Well, like other aspects of your business, sometimes you need an outside expert to help you to be the expert in your field. But here are some other reasons why I’m a good fit for you:
Got questions? Book a call and I’ll give you the answers.
Or if you’re ready, book your initial call now so we can get started.
Price: £850+VAT
Once you’ve got all your blogs published and gaining traction, you can also look at other ways to get even more out of them. By writing around a particular topic, you really showcase your expertise and begin to be seen as a thought leader in your industry.
So, to capitalise on that, you can take all the value from the blogs and turn them into what’s known as ‘hero content.’ That’s things like a lead magnet, a white paper or even an ebook. Having an asset like this, which can easily be shared, downloaded or sold, really cements your status. If that’s something you’re interested in, it’s a good idea to come up with the subject before the first blog is written, so you can use the copy straight away.
Yes. The Content Camelot services cover a range of different types of content.
Yes. The Content Camelot package is designed as a long-term retainer solution.
