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You're acknowledged as an expert in your field, but you've got too much work to do to have time to write blogs to showcase your skills.
Do you feel like you’re missing out on opportunities? Are your peers or competitors ahead of you even though you know you could do a better job?
If you want to speak on more stages or find bigger customers, then people need to know that you’re the go-to expert in your field.
If your existing content isn’t getting the traction you’d like, the answer isn’t necessarily to create more. Instead, look at how you can make the most of your most valuable work without starting again from scratch.
I work with busy industry thought leaders who have a lot of valuable information to share but no time to write it down. I take their existing content, such as podcast and video interviews, and pull out all the best bits. Then, I turn that into blogs that their audiences will love.
Many successful entrepreneurs run a lean business, either on their own or with a small support team. They often start out as prolific content creators, as that helps them at the beginning of their journey to being an expert. But as they get busier, they’ve got an archive helpful information that nobody gets to see. And they’re not sure how to make more of it. Does that sound like you?
Perhaps you’ve been on a podcast guesting blitz, making regular appearances on shows your ideal audience listens to. Or maybe you started a podcast of your own as a way to share your knowledge. But once you’ve published them and shared the link on social media, do you forget about an episode in favour of the next one?
To be a thought leader, you need to be publishing regular blogs – at least one per month. It shows that you’re active in your industry and working to stay up to date with the latest trends and developments. It helps you to stand out from your competitors, lets potential clients to get to know you, and opens up other opportunities (retainers, speaking, collaborations).
Of course, not having an active blog doesn’t mean you won’t have a business, but it does make it harder for you to get noticed. People will go to your competitors instead of you, and growth will be slower. If you want to stay as the acknowledged expert in your industry, then you need regular, fresh content.
But content creation is time-consuming, which is why repurposing is an ideal way to squeeze all of the goodness out of every piece of content you have. And help it to reach a wider audience.
Price: £850+VAT
I currently have capacity for three new clients.
As well as my more recent experience in content marketing, I continue to utilise the skills I learned in journalism college. This means I can identify the key messages that you should share with your audience. And I communicate them clearly so they quickly see how you can help them.
After 28 years as a published writer and 10 years as a copywriter, I know how to get to the heart of a business and what matters most to them and their clients. Because I rarely know a lot about an industry, I’m able to sift through information to find the bits that matter to the clients – I know the kinds of questions they have and what they need to know to make a buying decision. I’m a potential client too.
That’s why the service includes an initial chat about your business, your target audience and your goals. You pick the podcast or video interviews you think will help you to hit those goals, and I’ll turn them into blogs that are ready to publish.
After we’ve had our chat, you send over the files of everything we’ve agreed to repurpose. They can be in any MP3 or MP4 format, as I can convert and extract the audio. I’ll also ask you to share with me your call to action and any links to include.
Next, I’ll turn this into written content and proof and edit the text. That gives me a rough idea of which bits can be extracted and turned into blog posts. Then, it’s a case of crafting the individual blogs and writing the intros and conclusions. If they’re going to be a series, I’ll add linking text, too.
Why don’t I say how many blogs you’re going to get from this? Well, because there are several factors to take into consideration, including:
But to help to give you a rough idea, a one-hour interview produces around 20,000 words. Not all the blogs will be the same length, but I aim for between 600 and 1,000 words. You’ll get at least four posts, probably more like six.
That’s a great start to being more consistent with your blogs. And to get even traction with them, we can also turn them into hero content, such as a free lead magnet or an ebook you can sell.
They’re created from your own words, so you know that they’re original. I don’t get AI to do all the heavy lifting, so they’re written by a human with the skills to capture your authentic voice while making them professionally-written. Each post will be a minimum of 600 words, which is enough to get your point across and keep the Google Gods happy. We won’t worry about a maximum length.
And because they’re based on pre-existing podcasts and videos which have proved popular, then you know that your audience will find the blog posts helpful.
Each article is also written with a keyword in mind but not keyword stuffed! That makes it clear what the topic is and helps the blog to rank higher without being penalised by search engines.
The whole process takes around three weeks.
Wondering why you should invest in a copywriter? Well, like other aspects of your business, sometimes you need an outside expert to help you to be the expert in your field. But here are some other reasons why I’m a good fit for you:
Got questions? Book a call and I’ll give you the answers.
Or if you’re ready, book your initial call now so we can get started.
Price: £850+VAT
Once you’ve repurposed your content into blogs and they’re gaining traction, you can also look at other ways to get even more out of them. By writing around a particular topic, you showcase your expertise and begin to be seen as a thought leader in your industry.
So, to capitalise on that, you can take all the value from your new blogs and turn them into what’s known as ‘hero content.’ That’s things like a lead magnet, a white paper or even an ebook. Having an asset like this, which can easily be shared, downloaded or sold, really cements your status. If that’s something you’re interested in, it’s a good idea to come up with the subject before the first blog is written, so you can use the copy straight away.
No. If your podcast is a solo show, we can still repurpose the content in the same way. You can even record your thoughts with the sole purpose of turning it into blogs – it doesn’t have to be pre-existing content. Just remember that that’s more work for you! You can also repurpose other types of content, such as a course.
Yes! If you’d like regular help with repurposing your content, I have some capacity for new retainer clients.
Yes. I offer bespoke blog writing for retainer clients. Find out more here.
