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There are three parts to the Campground process.
Before we meet, I’ll spend some time reviewing your existing content. I’ll also look at your competitors and similar businesses to you to get a feel for what people in the industry are currently doing. And then I’ll identify some ways to make your content different and help you to stand out!
Then, we sit down together and look where you are now and where you want to be, coming up with enough blog ideas to get you started with content marketing.
We have a one-to-one video call where we discuss your business in more detail, review some of your existing content and come up with blog ideas that will really appeal to your ideal customers.
Tell me what’s worked and what’s not worked for your business in the past; we’ll look at what you enjoy creating and align that with what your audience really wants to hear from you.
We’ll explore different formats for your blogs, so you can mix things up to make things fun for you and your readers. We’ll look at how you could put together a blog series and then repurpose them to reach a wider audience.
Having been a writer for 28 years, and working in content marketing for a decade, I could see that there was a real need for an easy, repeatable process that business owners could use to produce blogs more regularly.
And I also know that so many people overthink the writing process, because it’s tied in with unhappy memories of secondary school English.
That’s why the Content Campfire helps you to reframe the idea of writing. I’ll help you to see how it can be of benefit in your business and you’ll find it fun to come up with ideas you can share with your audience. And they’ll be excited to hear from you!
Price: £450+VAT
You’ll feel much more confident about coming up with ideas yourself for blogs and other online content. You’ll have a ton of ideas to get going with, and plenty more to have in reserve. I’ll send you a report of all our ideas, and next steps so you can make the most of our time together.
The report will include the topics you’re going to work on first, the keywords to use in each post, ideas for repurposing and ways to turn the blogs into a series or a lead magnet. I’ll also share with you my handy blog template to get you started. Once you get into the swing of blogging, you can customise it in a way that helps you most.
This is for anyone who want to blog more often but struggles to come up with ideas. They don’t know what their audience wants to hear from them, so they guess.
I’ve done a variation of this session with almost all of my clients. To really understand your audience and what they want from you, you need to take a step back. Having someone who’s not part of your business to do this with you will make it easier to come up with ideas for the right content.
Yes, there are a few ways you can work with me. Have a look at my everything page for more info.
