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Get started with writing online - the easy way!
Do you write blogs, web pages and other written content for your site and social media profiles?
Need to make it easier for potential clients to find out more about you?
Do you struggle to know where to start with writing copy for a digital audience?
If this sounds like you, but you’re not ready to invest in a copywriter, then I have the solution for you.
The Beginner’s Guide to Writing Online Content is designed to help you dig deeper into your ideal clients, their pain points and how your product or service fixes their problem. Get lifetime access and start today!
You want to market your business online and start being acknowledged as the go-to expert in your niche. But you don’t know how to write blogs: you’ve shared company news and updated your website whenever you have a new product or service, but people aren’t getting in touch.
Now you’re worried that you’re falling behind your competitors and missing out on winning new clients. Writing blogs takes too long, it’s not fun, and it’s taking you away from other, more valuable work.
It doesn’t have to be so hard! You can have a better understanding of what your ideal customer wants to read about and use that knowledge to quickly and easily create blogs and other written content.
I’ve been where you are – I know how hard it is to get started with writing content for yourself. And I’ve been learning about content marketing for the past decade, so I know what’s needed for your audience to know, like and trust you.
A published writer for 28 years, I’ve worked for clients all over the world, writing blogs, ebooks, white papers and more, and then repurposing that content for new audiences.
I’ve worked with thought leaders who trust me with their content. I save them time, enable them reach new audiences and ensure their brand and reputation are properly represented online.
I want to support people at the other end of the thought leader journey – those who are just starting to make a name for themselves as an acknowledged expert.
You can write blogs that your ideal customer wants to read, and it won’t take as long as you think! Use this toolkit to think about what your customers want, and use the template to create blogs over and over – without worrying that you don’t know how to do it!
The Beginner’s Guide to Writing Online Content workbook is designed to be easy to use and takes you right through the creative process. All you have to do is follow it, step by step, using the templates and prompts to produce your blogs.
It won’t take up too much time and you can get on with the rest of your day. You can even share it with your colleagues so you can take it in turns to quickly write blogs in the same brand voice.
Publish straight away or batch-produce several posts and schedule them to go out whenever you like. Share the blogs on social media, get conversations going and bring customers back to your website to find out more. Make your blogs work for you!
Each module in The Beginner’s Guide to Writing Online Content is designed to encourage you to think more about your reader and what they would like to learn from your website.
There’s a detailed explanation of each topic, some prompts for thinking about your own business in relation to that topic, and a quick walk-through video too.
Get clear on who you work with (and who you don’t)
Who are they? What do they need/want? Where do they work?
What are they struggling with? How can you solve that pain with your offering?
How to structure your blog posts and write them faster – every time
Come up with blog topics with ease, and never run out of ideas
How to review existing content and decide what to keep, update or delete
Put together a simple calendar of what you’ll publish when, and where you’ll share it
Learn how to make the most of your best content and get it in front of more people
Fill-in-the-blanks templates and where to go to find out more
It’s time to stop overthinking blog writing and just get started!
Having the information in a workbook that you access and work through in your own time will reduce feelings of overwhelm. The prompts will help you fill in the templates and create content your audience will value. And it doesn’t require any input from a copywriter or someone outside your business.
I don’t do it for you – I guide you through the process from beginning to end, always with your end reader (customer) in mind. And by doing each step of the workbook, you have a repeatable system that anyone in the business can use.
Simply share the completed workbook with them, so they can confidently create blogs and other content that match your business style and tone of voice. And if you change your offerings or even your entire business, you can still use the workbook for your new solutions.
Get your copy of The Beginner’s Guide to Writing Online Content workbook today and start writing! Buy it now and work through it at your own pace – you get lifetime access.
Once purchased, a fillable PDF will be delivered to your inbox. In the introduction, you’ll find a link to a YouTube video playlist – each of the videos goes alongside a module in the workbook. I’ll walk you through the process from beginning to end.
Use the workbook to write better blogs, get more website visitors and enquiries!