Copywriting – Only About Sales Messages?

By Gudrun | July 16, 2018

At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…

Written Content: Where does it Fit in the Digital World?

By Gudrun | February 26, 2018

There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform…

Should You ask a Copywriter to Improve Your Existing Copy?

By Gudrun | February 19, 2018

Working with a copywriter can be expensive for small businesses, especially when you’re just starting up (click here to read more about prices), or you may feel that your writing is more than good enough to be shared online. Rather than investing in a professional to craft copy, you may choose to go ahead with…

Why You Should Take a Professional Approach to Your Copy – Part 2

By Gudrun | February 12, 2018

In the first post, we talked about why you should be professional with your copy and online communications. Here, we’ll look at some ways to achieve that.  Your blog should be like anything else in your business – something you take pride in and shows your audience that you’re an expert. Being half-hearted in your…

Why You Should Take a Professional Approach to Your Copy – Part 1

By Gudrun | February 5, 2018

We’ve talked before about what copy is (find out more here) and how it helps to communicate your message, but to recap: “copy” is the term given to the words on the page, or more frequently now, on a screen, and originated in the world of advertising. Writing good copy means you’re clearly and simply…

Blog Writing: Will Anyone Read my Posts?

By Gudrun | January 29, 2018

You’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to…

A Copywriter Shouldn’t be Asked for Free Samples

By Gudrun | December 18, 2017

As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not…

How Much Should I Pay for a Copywriter?

By Gudrun | December 11, 2017

When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer…

The Process of Working with a Copywriter

By Gudrun | December 4, 2017

Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So,…

How to Write a Blog… Without Writing

By Gudrun | February 20, 2017

“Writing a blog without writing” probably sounds like a dream come true, or an impossibility. But there are a couple of ways you can create blogs with minimal writing. I know from conversations how many people hate the whole process of creating a blog – setting up a text document, creating headings, coming up with…