Copywriting – Only About Sales Messages?

At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…

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5 Reasons Not to Use My Content Services

Books and mortarboard

Investing in your business always needs careful consideration, particularly when you’re thinking about working with freelancers and consultants. You’ll probably have used the services of a website developer and graphic designer in the early days, so you know you have to choose other suppliers (including content repurposing support) who can help your company to progress.…

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How to Write: Writing Confidently for Business

We all know how important it is to have regular updates to websites, to show that the company is still active and has information to share. If you’re a small business owner, you may feel that a blog is the ideal way to demonstrate your credibility to your potential clients. You may have been asked…

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