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Why Reviewing Your Heritage Website is Important

There are hundreds of museums, galleries, stately homes and historical sites in the country, all facing the same problems – how to secure funding, how to attract more visitors and how to stay relevant in the digital age. Your website is one of your most important assets when it comes to marketing and promoting your site or venue. Members of […]


Content Writing – Top 10 Tips to Help You Start

Struggling to know where to start with writing content for your business? Here are 10 tips to help you: Be authentic, be you: People buy from people they know, like and trust. Don’t be afraid to put some of your personality into your writing so people can get to know you better It doesn’t have to be an English essay […]


Should You ask a Copywriter to Improve Your Existing Copy?

Working with a copywriter can be expensive for small businesses, especially when you’re just starting up (click here to read more about prices), or you may feel that your writing is more than good enough to be shared online. Rather than investing in a professional to craft copy, you may choose to go ahead with what you’ve got, and ask […]


My Second Business Anniversary

Another year has flown by, and my writing business is two years old! I’ve come a long way since I decided to go back to my childhood dream of being a writer, and a lot has happened since my first bizversary last year (read more here). In the last 12 months, I’ve done a lot of thinking about what I […]


Gudrun Lauret Copywriting – First Birthday!

If you’d asked me on my fifth birthday what I wanted to be when I grew up, I would have said “a writer.” By 12 I had my journalism career planned out (a stint in London, war correspondence) and at 19 had done the relevant training and work experience. Then real life got in the way, and I found a […]


How to Write Really Effective Web Copy

Setting up your business site and creating web copy can be daunting. As well as thinking about keywords, you need to make sure your content is readable and as jargon-free as possible. Web Copy Tips People read differently online, as their attention span is shorter. You only have a few seconds to interest them before they click away. Online readers […]


Why a Website Review is a Good Idea

If your business has been established for some time, you’ve probably got a website that you’re happy with which was set up early on. You may have used a developer to put the content together while building the site, or maybe you did it yourself. While there’s nothing wrong with this, it can be worth having your website content reviewed, […]


Writing for Your Reader – Put the Audience First

A recent article in Writers’ Forum Magazine looked at a new book about understanding readers, what writers can do to encourage them to read their work and the importance of writing for the audience. “The Reader’s Brain”, by J. Yellowlees Douglas, sets out five tips to bear in mind when writing, based on the science of reading and the “science […]