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Why You Need to Plan Your Content in Advance

We know it’s a good idea to write blogs when you’re quiet at work. Want another way to get organised? Plan your content (and create it) in advance! You might have heard of a content calendar or an editorial calendar. This is a tool people use to plan and schedule their content, often at the beginning of the year. These […]


Content: What Type is Best for my Industry?

If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type of content that’s good for […]


Friday Video: Vlogs and Interviews I’ve Enjoyed This Week

I’m planning to start creating my own video series in 2018. I’ve got the equipment to get started, and I’m compiling a list of topics. In the meantime, I’m taking inspiration from some of the many excellent video creators and marketers out there, and learning a lot about their businesses as well. I’ve curated three that I’ve watched this week […]