The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. There’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve…

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If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…

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My Services are Different

I’m planning to start creating my own video series in 2018. I’ve got the equipment to get started, and I’m compiling a list of topics. In the meantime, I’m taking inspiration from some of the many excellent video creators and marketers out there, and learning a lot about their businesses as well. I’ve curated three…

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