Posts Tagged ‘tips’
Blog Writing: Will Anyone Read my Posts?
You’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to…
Read MoreContent Marketing: is it Right for My Business?
Hopefully, the benefits of content marketing are fairly obvious (read more here), but you may be concerned that, while it’s good in theory, it may not be appropriate for your company. As we’ve seen, content marketing is here to stay (or certainly for the foreseeable future), so it’s vital that businesses embrace it. In my…
Read MoreA Copywriter Shouldn’t be Asked for Free Samples
As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not…
Read MoreHow Much Should I Pay for a Copywriter?
When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer…
Read MoreThe Process of Working with a Copywriter
Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So,…
Read MoreContent Repurposing: How it Helps B2B Companies
I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing, particularly those in more traditional industries. There’s a feeling that it’s a fad, or doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market…
Read MoreHow to Make the Most of Your Podcast
A podcast is fantastic for sharing valuable content with your audience. Listeners tune in on their daily commute, at the gym or when they’ve got some downtime, and they can be played at any time, for free, on a smartphone. You can record a podcast with minimal equipment, or have a slick production with theme…
Read MoreFriday Video: Vlogs and Interviews I’ve Enjoyed This Week
I’m planning to start creating my own video series in 2018. I’ve got the equipment to get started, and I’m compiling a list of topics. In the meantime, I’m taking inspiration from some of the many excellent video creators and marketers out there, and learning a lot about their businesses as well. I’ve curated three…
Read MoreHow to Increase Your Productivity
There are good and bad points to working from home. You don’t face constant interruptions from colleagues and managers, but when you’re working on something less exciting than some of your work, endless cups of tea or chores suddenly become an appealing distraction, which can really impact productivity. When I’m working on a piece of…
Read MoreElements of Grammar – Apostrophes
I intended to write a guide covering various aspects of grammar, but as it can be a dry subject, it seemed easier to focus on one area at a time. I decided to start with an item of punctuation that a lot of people struggle with – the apostrophe. I have to confess, there are…
Read More