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sweet spot

Finding My Niche at Last and a New Business Focus for 2017

As you’ll know if you’ve ever met me or read my About page, being a writer was all I wanted to do from a really young age. Making the decision 18 months ago to focus my business solely on copywriting has been hugely rewarding personally and professionally, and I’ve been fortunate to work with some great people. Until a month […]


How to Find Your Niche and Make it Worthwhile

For some people, their niche – the area they want to focus on or specialise in – is obvious straight away. I’ve long admired those who always knew they wanted to be a doctor, or a gymnast, or an accountant (this must have been someone’s childhood dream?!) Those people can see their career path clearly ahead of them, knowing which […]