Content Marketing for Consultants

If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business, but you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is…

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13 Tips for Writing a Press Release

A press release is a great way to get exposure for your business in the local media, to get in front of thousands of people and to share good news, all for free! There’s no guarantee that your story will be picked up, though, so there are ways to increase your chances. You could ask…

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The Importance of Credible Publicity for Small Businesses

When you’re a small business and just starting out, one of the biggest challenges can be getting your name out there and telling people what your business does. And as a new business, you probably don’t have a huge advertising or marketing budget. But getting publicity is a great way to get noticed and win clients. However,…

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