Snapchat: Is it the Right Thing for Business?

Snapchat has been in my peripheral vision since it launched in 2011, but my knowledge of it was that it was popular with teens and pre-teens, who used it for sexting and saucy snaps, and somehow got caught doing this despite snaps self-destructing after only a few seconds. However, it appears that it’s been gaining…

Read More

Women’s Networking Groups – Old-fashioned or still needed?

Following my recent posts about tips for successful networking, I thought I would write about women’s networking. A few months ago, I was asked to lead on a women’s networking group on behalf of the Federation of Small Businesses, partnering with a successful, female-run PR company. I accepted because the FSB needs to offer more…

Read More

Networking for the Nervous – Part Three

Concluding the series of tips for successful networking: After the Event Let people know where you’ve been – send a Tweet which includes the organisers and a hashtag relating to the event if there was one (e.g. #Fridaynetworking). This is a good way of getting included in any follow-up conversations after the event and also…

Read More

Networking for the Nervous – Part Two

Continuing on from last week’s tips on networking: On the Day If you’re nervous, have a power song – something that makes you feel upbeat and confident, and listen to it in the car or on headphones before you go in. I actually have a whole playlist which I use now and then as a…

Read More

Networking for the Nervous – Part One

Networking often feels like a necessary evil when it comes to running your own business. I know of people who swear by it and others who never bother. I really didn’t enjoy it when I started out, and still find it hard now, but it’s possible that I’m approaching it the wrong way. There are…

Read More

Creating your (60-second) Elevator Pitch

The theory goes: you should be able to sum up and sell the benefits of your business in the length of a time it takes to ride an elevator, to persuade your listener to buy/invest/want to know more. While the idea is that you may unexpectedly find yourself in a lift with Richard Branson and…

Read More