Posts Tagged ‘marketing’
Why Your Heritage Site Needs Digital Marketing to Survive Lockdown Two
Introduction Over the weekend (October 2020), the British government announced another national lockdown, to last a minimum of four weeks, requiring all but essential service businesses to close. This wasn’t a surprise, with infection rates rising daily, but everyone in the country hoped it could be avoided. By Thursday, 5 November, bars, restaurants, gyms, cinemas…
Read MoreTime Pieces History: S1, B2: Tips for Heritage Sites to Market Themselves After Lockdown
At some point, lockdown restrictions will be eased, and you’ll need to get visitors through your doors. Here are some ideas for marketing yourself after the COVID19 pandemic, many of which can also be included in your long-term strategy. What You’ll Hear 1:57: Help people reclaim what they’ve missed 3:18: What about parents? 4:36: Important…
Read MoreTime Pieces History: S1, B1: Marketing Ideas for Heritage Sites During Lockdown
Just because your heritage site is closed to the public during lockdown doesn’t mean that you can’t market yourself to stay top of mind with visitors. Here are 11 ideas you can try for your site today. What You’ll Hear 1:40: Behind the scenes tours and #museumathome 3:32: Blogs about your artefacts 4:20: Share items…
Read MoreContent Marketing for Consultants
If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business, but you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is…
Read MoreSelf Publishing a Book – Marketing Part 1
Publishing a book yourself is great, because you have control of when and how it’s released, set the price and sell it internationally without having to wait for distribution rights. However, without a traditional publishing deal it can be harder to find a readership beyond your immediate acquaintances. Here are some pointers to get you…
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