Introduction Over the weekend (October 2020), the British government announced another national lockdown, to last a minimum of four weeks, requiring all but essential service businesses to close. This wasn’t a surprise, with infection rates rising daily, but everyone in the country hoped it could be avoided. By Thursday, 5 November, bars, restaurants, gyms, cinemas…

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If you run a marketing, PR or communications consultancy, you’re probably already creating content for your business, but you may not be as consistent or strategic as you could be. Here are five reasons why it’s worth you investing time and effort into creating content. Content Shows Your Customers You Know Your Stuff This is…

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diary for content repurposing

Publishing a book yourself is great, because you have control of when and how it’s released, set the price and sell it internationally without having to wait for distribution rights. However, without a traditional publishing deal it can be harder to find a readership beyond your immediate acquaintances. Here are some pointers to get you…

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