Introduction I was delighted to be able to offer a work experience opportunity recently, for someone keen to get into content repurposing. Freya Inston did a brilliant job of repurposing an interview I did with Roger Edwards, so I asked her to write me a guest post, which you can find below. If you’d like…

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In the first in a series, I talk to Simon Raybould about his AIRProductivity podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is…

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Every episode you broadcast should have podcast show notes. The most basic include the name of the show, the episode title and the name if the guest if there is one, but most people do more than that. Below are some different ways you can put them together to support each episode. Summary Podcast Show…

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Why You’d use Podcast Transcripts Podcast transcripts are written versions of the monologue or conversation published in audio format. A transcript is intended as a faithful record of what was discussed, but in my opinion, it doesn’t need to be verbatim, and when it is, it’s harder for readers to follow. Some people prefer to…

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There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform…

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Make the most of podcasts

A podcast is fantastic for sharing valuable content with your audience. Listeners tune in on their daily commute, at the gym or when they’ve got some downtime, and they can be played at any time, for free, on a smartphone. You can record a podcast with minimal equipment, or have a slick production with theme…

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