Why You Should do Webinars Webinars can be used in several ways to add value to your content. Free webinars are often used by business owners to create interest in a product or service, giving some information away to encourage viewers to make a purchase. They can be used as live broadcasts to explain a…

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A podcast is fantastic for sharing valuable content with your audience. Listeners tune in on their daily commute, at the gym or when they’ve got some downtime, and they can be played at any time, for free, on a smartphone. You can record a podcast with minimal equipment, or have a slick production with theme…

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Podcasts, webinars and video shows are increasingly popular, and an excellent way to find new audiences. They can also be time-consuming, as there’s a lot of pre- and post-work to be done, and expensive if you pay someone to edit the show before it’s published. There’s also a lot of valuable information that can and…

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Once you’ve written, optimised and published your blog post, you want as many people to read it, or consume the information in some other way. Here are seven ideas for reusing your blog posts to share the content as widely as possible. What to do with Old Blog Posts The first thing to do is…

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Still not convinced that content repurposing is right for your business? Here are four reasons why you might want to change your mind. Content Repurposing Helps You Expand Your Reach If all you do is write blog posts and publish them on your website, how will new fans and customers find you? People may stumble…

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Now you understand what content repurposing is, how to do it and some of the tools to help you, you’ll be keen to get started with maximising all of your old content. BUT, before you start updating your entire archive, stop and think. It’s not appropriate to repurpose every piece of content. With your content…

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Once you know which platforms your customers use and where you need to share content, you’ll need the right tools. These will vary, of course, but there are some that it’s worth having now, even if you don’t use them straight away. There are also tools to help you with your content repurposing. We’ll assume…

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Now you know what content repurposing is (click here if you’re not sure), you need to be well prepared for when you start. Here are five tips to help you get started. Put Time Aside for Content Repurposing Like your other marketing activities, you need to make space in your diary to look at how…

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