Posts Tagged ‘heritage’
Why Your Heritage Site Needs Digital Marketing to Survive Lockdown Two
Introduction Over the weekend (October 2020), the British government announced another national lockdown, to last a minimum of four weeks, requiring all but essential service businesses to close. This wasn’t a surprise, with infection rates rising daily, but everyone in the country hoped it could be avoided. By Thursday, 5 November, bars, restaurants, gyms, cinemas…
Read MoreDefining the New Normal Arts Summit: a Review
Introduction Last month, I participated in “Defining the New Normal”, an Arts Summit looking at the challenges faced by those in the arts, culture and heritage industries, with an emphasis on finding funding, especially post-Covid. Speakers and panellists were international experts, and sessions ran throughout the day, and the event was jointly hosted by the…
Read MoreTime Piece History: S3, B2: Arts Summit Review
Introduction What we can learn from the Defining The New Normal arts summit What you’ll hear 1:50: Why did I attend? 2:45: Digital technology 5:40: Donors and influencers 7:43: Transparency, value & unique story 10:01: Accessibility and inclusion 12:48: Being flexible and responding to change Prefer to read instead? Click here for a transcript…
Read MoreTime Pieces History: S3, B1: Tiana Wilson-Buys
Introduction An interview with Tiana Wilson-Buys, productivity expert and history afficianado What you’ll hear 1:08: About Tiana 2:20: Understanding history and learning its lessons 9:01: Common misunderstandings and misconceptions 15:25: Attracting visitors to heritage sites in a Covid-influenced world 23:52: Visiting historical characters Tiana’s Historiette blog can be found by clicking here. You can…
Read MoreMy Fifth Business Birthday
My fifth year of business is once again being marked here in rural Brittany, France, where I’ve been with my family since March. I’m pleased with how Gudrun Lauret Copywriting is doing, but as always, I feel I could do better. Of course, while I intend to review how things have changed for me in…
Read MoreTime Pieces History: S1, B2: Tips for Heritage Sites to Market Themselves After Lockdown
At some point, lockdown restrictions will be eased, and you’ll need to get visitors through your doors. Here are some ideas for marketing yourself after the COVID19 pandemic, many of which can also be included in your long-term strategy. What You’ll Hear 1:57: Help people reclaim what they’ve missed 3:18: What about parents? 4:36: Important…
Read MoreTime Pieces History: S1, B1: Marketing Ideas for Heritage Sites During Lockdown
Just because your heritage site is closed to the public during lockdown doesn’t mean that you can’t market yourself to stay top of mind with visitors. Here are 11 ideas you can try for your site today. What You’ll Hear 1:40: Behind the scenes tours and #museumathome 3:32: Blogs about your artefacts 4:20: Share items…
Read MoreVisit North East: Commanding Officer’s Quarters
Initially I was going to focus on one specific item from the commanding officer’s quarters – his desk – but there are so many amazing things on display that I thought I’d give an overview of the most luxurious part of the Arbeia barracks. There isn’t a specific ‘Visit North East’ blog to accompany…
Read MoreFive Content Marketing Tips for Heritage Sites in Lockdown
Introduction The coronavirus pandemic sweeping the globe is unprecedented in modern times. We are still waiting to see how it develops and the response and solutions from governments, but in the meantime businesses around the world are closed. For heritage organisations, often one of the main draws for tourists to a new city or country,…
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