FSB Archives - Gudrun Lauret

Women’s Networking Groups – Old-fashioned or still needed?

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Following my recent posts about tips for successful networking, I thought I would write about women’s networking. A few months ago, I was asked to lead on a women’s networking group on behalf of the Federation of Small Businesses, partnering with a successful, female-run PR company. I accepted because the FSB needs to offer more…

The Importance of Credible Publicity for Small Businesses

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When you’re a small business and just starting out, one of the biggest challenges can be getting your name out there and telling people what your business does. And as a new business, you probably don’t have a huge advertising or marketing budget. But getting publicity is a great way to get noticed and win clients. However,…