Introduction Over the weekend (October 2020), the British government announced another national lockdown, to last a minimum of four weeks, requiring all but essential service businesses to close. This wasn’t a surprise, with infection rates rising daily, but everyone in the country hoped it could be avoided. By Thursday, 5 November, bars, restaurants, gyms, cinemas…

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Introduction What we can learn from the Defining The New Normal arts summit   What you’ll hear 1:50: Why did I attend? 2:45: Digital technology 5:40: Donors and influencers 7:43: Transparency, value & unique story 10:01: Accessibility and inclusion 12:48: Being flexible and responding to change Prefer to read instead? Click here for a transcript…

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My fifth year of business is once again being marked here in rural Brittany, France, where I’ve been with my family since March. I’m pleased with how Gudrun Lauret Copywriting is doing, but as always, I feel I could do better. Of course, while I intend to review how things have changed for me in…

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There are so many different ways to communicate online with our ideal customers that it’s hard to know where to start. We’ve all seen the statistics about video, and it would seem that written content will soon fall by the wayside. Live video is now everywhere, and even LinkedIn has added video to its platform…

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