A Copywriter Shouldn’t be Asked for Free Samples

As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not…

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How Much Should I Pay for a Copywriter?

When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer…

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The Process of Working with a Copywriter

Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So,…

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Content Repurposing: How it Helps B2B Companies

I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing, particularly those in more traditional industries. There’s a feeling that it’s a fad, or doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market…

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Why My Services Are Different

My Services are Different

I provide unique services (I believe) for my clients, so I thought it would be helpful to explain how it works and how it differs from other transcription and repurposing services. I qualified as an audiotypist five years ago, and combine that with 20 years’ experience as a writer to help my clients maximise their…

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7 Ways to Repurpose Your Blog Posts

Once you’ve written, optimised and published your blog post, you want as many people to read it, or consume the information in some other way. Here are seven ideas for reusing your blog posts to share the content as widely as possible. What to do with Old Blog Posts The first thing to do is…

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How to Structure Your Blog Post – A Beginner’s Guide

When it comes to writing blogs, people are often worried about how it should look, and how long it needs to be. It can seem daunting to sit down and write a post, especially if you compare your blog to others. It’s best to keep it short and sweet – get your message across clearly…

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5 Useful Links about Content Creation That You can use Today

As a copywriter, it’s important to understand modern business needs and how the internet can help. I’ve been reading a lot about content creation and repurposing and have found the following articles helpful. I’m still learning, so if you have any suggestions that you think I should read, please send them over! Kim Garst –…

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Set Yourself up for Success (10 Day Blog Challenge)

So today’s challenge – set yourself a daily success plan – concerned me slightly! I’m not great at disciplining myself and being consistent about what I do every day, although I’m aware that it’s really helpful to be organised. I think I’ve said before that my workload at the minute varies, so it’s hard to…

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How to Find Your Niche and Make it Worthwhile

Sweet spot diagram to identify your niche

For some people, their niche – the area they want to focus on or specialise in – is obvious straight away. I’ve long admired those who always knew they wanted to be a doctor, or a gymnast, or an accountant (this must have been someone’s childhood dream?!) Those people can see their career path clearly…

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