Introduction Over the weekend (October 2020), the British government announced another national lockdown, to last a minimum of four weeks, requiring all but essential service businesses to close. This wasn’t a surprise, with infection rates rising daily, but everyone in the country hoped it could be avoided. By Thursday, 5 November, bars, restaurants, gyms, cinemas…

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Introduction As a small business myself, I know how hard the next couple of months are going to be. Many of my friends and clients are also running smaller companies, and lockdowns could have serious ramifications for us, and we won’t know for some time what that will look like. At the same time, we…

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Introduction The coronavirus pandemic sweeping the globe is unprecedented in modern times. We are still waiting to see how it develops and the response and solutions from governments, but in the meantime businesses around the world are closed. For heritage organisations, often one of the main draws for tourists to a new city or country,…

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The key to success with content marketing is consistency, but it’s something that a lot of businesses struggle with. They start off with big plans and good ideas, and then things tail off. They run out of content topics, they don’t have time to write or create new things, or they lose motivation. Not knowing…

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