Posts Tagged ‘business development’
Blog Writing: Will Anyone Read my Posts?
You’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to…
Read MoreContent: What Type is Best for my Industry?
If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…
Read MoreContent Marketing: is it Right for My Business?
Hopefully, the benefits of content marketing are fairly obvious (read more here), but you may be concerned that, while it’s good in theory, it may not be appropriate for your company. As we’ve seen, content marketing is here to stay (or certainly for the foreseeable future), so it’s vital that businesses embrace it. In my…
Read MoreA Copywriter Shouldn’t be Asked for Free Samples
As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not…
Read MoreHow Much Should I Pay for a Copywriter?
When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer…
Read MoreThe Process of Working with a Copywriter
Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So,…
Read MoreWhy Saying No is Good for Business
I’ve never been good at saying no to people. It runs in the family (or at least the women). If someone asks me to help them, I like to do it, even if it doesn’t always suit me. In business, there’s a tendency to say yes to work, to invitations to events and to networking…
Read MoreMastermind Groups – A Personal View
A ‘mastermind’ is a meeting between a small group of business owners, where each person talks about a specific issue they’re having, and everyone offers advice and suggestions based on their experiences and knowledge. It’s a really effective way to get a different perspective on your business and to consider things you may not have…
Read MoreGet Social Get Media – Social Media Conference in Newcastle
Last week I attended a conference in Newcastle on how to effectively use social media for your business. It’s something I’m actively working on and trying to get better at, so I thought it would be useful to hear some expert advice. There was a range of sessions to choose from, and I wish I…
Read MoreBack to the Blog!
So it’s been a while since I posted a blog. I completed the 90 day blog challenge in early January, and thought we could all do with a break! While I’ve been away, I’ve had a lot of updates to my website. This is still ongoing, but it’s almost perfect. Please let me know if…
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