Posts Tagged ‘advice’
Time Pieces History: S1, B2: Tips for Heritage Sites to Market Themselves After Lockdown
At some point, lockdown restrictions will be eased, and you’ll need to get visitors through your doors. Here are some ideas for marketing yourself after the COVID19 pandemic, many of which can also be included in your long-term strategy. What You’ll Hear 1:57: Help people reclaim what they’ve missed 3:18: What about parents? 4:36: Important…Read More
Blog Writing: Will Anyone Read my Posts?
You’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to…Read More
Content: What Type is Best for my Industry?
If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…Read More
Content Marketing: is it Right for My Business?
Hopefully, the benefits of content marketing are fairly obvious (read more here), but you may be concerned that, while it’s good in theory, it may not be appropriate for your company. As we’ve seen, content marketing is here to stay (or certainly for the foreseeable future), so it’s vital that businesses embrace it. In my…Read More
A Copywriter Shouldn’t be Asked for Free Samples
As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not…Read More
How Much Should I Pay for a Copywriter?
When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer…Read More
The Process of Working with a Copywriter
Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So,…Read More
Content Repurposing: How it Helps B2B Companies
I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing, particularly those in more traditional industries. There’s a feeling that it’s a fad, or doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market…Read More
Friday Video: Vlogs and Interviews I’ve Enjoyed This Week
I’m planning to start creating my own video series in 2018. I’ve got the equipment to get started, and I’m compiling a list of topics. In the meantime, I’m taking inspiration from some of the many excellent video creators and marketers out there, and learning a lot about their businesses as well. I’ve curated three…Read More
Writing Inspiration – What to do When You Get Stuck
Writer’s block or low self-confidence can strike the best of us at any time, and they can both be as much trouble for content writers as for authors. The good news is, feeling stuck or uncertain is only temporary, and rather than sitting and waiting for the feelings to pass, you can work through them…Read More