The Ultimate Online Marketing Toolkit: A self-paced, online programme that helps you dig deeper into your ideal clients, their pain points and how you help them, and easily produce blogs to attract them to your business.
Get started with online communication
A toolkit with templates, examples & walkthrough videos to help you feel more comfortable with digital marketing.
A quick, easy and repeatable process to create blogs for your ethical business
The Ultimate Online Marketing Toolkit is a self-paced, online programme. It's designed to help you dig deeper into your ideal clients, their pain points and how your product or service fixes their problem.
Does This Sound Familiar?
You want to market your ethical or social business online, but you don't know how to write blogs. You've shared company news and updated your website whenever you have a new product or service, but people aren't getting in touch.
Now you're worried that you're falling behind your competitors and missing out on winning new clients. Writing blogs takes too long, it's not fun, and it's taking you away from other, more valuable work.
It doesn't have to be so hard! You can have a better understanding of what your ideal customer wants to read about and use that knowledge to quickly and easily create blogs and other written content.
The Solution
The Ultimate Online Marketing Toolkit is deisgned to be easy to use and takes you right through the process. All you have to do is follow it, step by step, using the templates and prompts to produce your blogs.
It won't take up too much time and you can get on with the rest of your day. You can even share it with your colleagues so you can take it in turns to quickly write blogs in the same brand voice.
Publish straight away or batch-produce several posts and schedule them to go out whenever you like. Share the blogs on social media, get conversations going and bring customers back to your website to find out how you can help them. Make your blogs work for you!
Testimonials
Whenever I need something turning into the written form, Gudrun is just a godsend for all that stuff. She has an uncanny knack of being able to write in my voice, and she’s taken the time to learn how to do that.
That’s really powerful, because it’s authentic, and not only that, but she’s able to write about what is a technical and regulated subject. To be able to do so in an effortless way (which I’m sure it isn’t!) is a real skill.
Thanks to her help, I’ve grown my business – increasing page views and creating written content for human readers and search engines. Gudrun has been a real asset to my business. Pete Matthew, Meaningful Money: https://meaningfulmoney.tv/
Gudrun is an amazing writer. She’s been helping me to create blog posts to go alongside my “Twice Removed” interview series for the last few months. I was really excited to finally be able to work with her, because I’d known and admired her before she came onboard.
She doesn’t just transcribe the interviews, she pulls out key sections and juicy stories that my guests share. Plus she adds to the post with additional, supporting research on the topic.
I know no-one else does what she does in the way she does it, so it was worth waiting until the time was right for us to work together. Natalie Pithers, Genealogy Stories: https://genealogystories.co.uk/
What's Included
Each module in The Ultimate Online Marketing Toolkit is designed to help you think more about your reader and what they would like to learn from your website. There's a detailed explanation of each topic, some prompts to help you think about your own business in relation to that topic, and a quick walk-through video too. Modules include:
- Identify your ideal customer: Get clear on who you work with (and who you don’t)
- Buyer persona: Who are they? What do they need/want? Where do they work?
- Customer painpoints: What are they struggling with? What does that mean for them? How can you solve that pain with your offering?
- Writing blog posts: How to structure your blog post and write it faster
- How to come up with ideas: Find blog topics with ease
- Audit your content: How to review existing content (blogs, web pages, brochures) and decide to keep, update or delete
- Create a content calendar: Put together a simple calendar of what you’ll publish when, and where you’ll share it
- How to Repurpose: Learn how to make the most of your best content and get it in front of more people
Why Use the Toolkit?
Many business owners have no idea where to start when it comes to creating written content. They haven’t gone right back to basics and just launch straight into writing blogs. They aren’t writing with their customer in mind – they’re writing what they think they want to read about.
Having the information in a workbook that you access and work through in your own time will reduce feelings of overwhelm. The prompts will help you fill in the templates and create content your audience will value. And it doesn’t require any input from a copywriter or someone outside your business.
I don’t do it for you – I guide you through the process from beginning to end, always with your end reader (customer) in mind. And by doing each step of the workbook, you have a repeatable system that anyone in the business can use – you can share the completed toolkit with them, so they can confidently create blogs and other content that match your business style and tone of voice. And if you change your offerings or even your entire business, you can still use the toolkit for your new solutions.
How it Works
Once purchased, your toolkit in a fillable PDF will be delivered to your inbox. In the introduction, you’ll find a link to a YouTube video playlist – each of the videos goes alongside a module in the toolkit.
Watch the video before you start filling in a workbook. You can do the whole toolkit in one go, but I’d recommend doing one or two at a time. You’ll need to spend some time thinking carefully about your answers. If you do one per week, you won’t lose momentum.
The videos are only two minutes long, so you can watch them on your coffee break. The workbooks have prompts to make it quick and easy to fill them in, and you don’t have to write in full sentences – use bullet points to jot down your thoughts.
At the end of the toolkit, you’ll find a list of useful resources that will help you with your online marketing journey. You should now have a guide that you can refer to again and again, every time you want to write a blog or introduce a new offering.
The toolkit is flexible, so it will suit your business and your challenges. It’s evergreen and can be used by everyone in the business.
You don’t need any special skills or experience to use the toolkit, and you can work through the whole thing, implement what you learn and start making a difference to your online content straight away.
It not only helps you get started with online marketing, but helps you to continue to get results from your most valuable information. Find ways to share it to new audiences in new mediums, and plan and track everything you create.
Ready to Get Started?
Get your copy of The Ultimate Online Marketing Toolkit today and start writing! Buy it now and work through it at your own pace - you get lifetime access.
Once purchased, your toolkit in a fillable PDF will be delivered to your inbox. In the introduction, you’ll find a link to a YouTube video playlist – each of the videos goes alongside a module in the toolkit. I'll walk you through the process from beginning to end.
Use the toolkit to write better blogs, get more website visitors and enquiries!
Why Trust Me?
I’ve been a published writer for 25+ years. I’ve worked for clients all over the world, writing blogs, ebooks, white papers and more, and then repurposing that content for new audiences.
I’ve also been where you are – I know how hard it is to get started with writing content for yourself. And I’ve been learning about content marketing for the past decade, so I know what’s needed to help your audience get to know, like and trust you.
I’ve worked with thought leaders who trust me with their content. I save them time, help them reach new audiences and ensure their brand and reputation are properly represented online.
I want to help people at the other end of the business journey now; particularly those who are working to change the world.
You can write blogs that your ideal customer wants to read, and it won’t take as long as you think! Use this toolkit to help you think about what your customers want, and use the template to create blogs over and over – without worrying that you don’t know how to do it!