Content Repurposing - Resources

Top 5 Benefits of Content Repurposing for Business Success

By Gudrun | August 30, 2019

Introduction I was delighted to be able to offer a work experience opportunity recently, for someone keen to get into content repurposing. Freya Inston did a brilliant job of repurposing an interview I did with Roger Edwards, so I asked her to write me a guest post, which you can find below. If you’d like…

Content Repurposing: How it Helps B2B Companies

By Gudrun | November 20, 2017

I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing, particularly those in more traditional industries. There’s a feeling that it’s a fad, or doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market…

7 Ways to Repurpose Your Blog Posts

By Gudrun | October 23, 2017

Once you’ve written, optimised and published your blog post, you want as many people to read it, or consume the information in some other way. Here are seven ideas for reusing your blog posts to share the content as widely as possible. What to do with Old Blog Posts The first thing to do is…

Creating New Blogs from Old Posts

By Gudrun | October 16, 2017

If you’re struggling to find ideas for new content, one of the best resources is your own archive of blogs. Reinvigorating an old post, or using one of your most popular blogs, is an easy way to build up more content and to further demonstrate your knowledge. Make the Most of Your Best Blogs Take…

Four Reasons Why Content Repurposing is Beneficial

By Gudrun | October 9, 2017

Still not convinced that content repurposing is right for your business? Here are four reasons why you might want to change your mind. Content Repurposing Helps You Expand Your Reach If all you do is write blog posts and publish them on your website, how will new fans and customers find you? People may stumble…

Choosing the Right Content for Repurposing

By Gudrun | October 2, 2017

Now you understand what content repurposing is, how to do it and some of the tools to help you, you’ll be keen to get started with maximising all of your old content. BUT, before you start updating your entire archive, stop and think. It’s not appropriate to repurpose every piece of content. With your content…

Five Tools for Content Repurposing

By Gudrun | September 18, 2017

Once you know which platforms your customers use and where you need to share content, you’ll need the right tools. These will vary, of course, but there are some that it’s worth having now, even if you don’t use them straight away. There are also tools to help you with your content repurposing. We’ll assume…

Five Tips for Content Repurposing

By Gudrun | September 11, 2017

Now you know what content repurposing is (click here if you’re not sure), you need to be well prepared for when you start. Here are five tips to help you get started. Put Time Aside for Content Repurposing Like your other marketing activities, you need to make space in your diary to look at how…

What Content Repurposing is and How it Helps Business

By Gudrun | September 4, 2017

Content repurposing is a way to share a piece of content (usually a blog, but not always) you’ve already published in one format in a different style or on another social platform. Businesses with an online presence know that they have to constantly provide new, engaging content to attract and retain customers, but this is…

How Content Repurposing Could Help Your Business

By Gudrun | June 12, 2016

Businesses with an online presence know that to find new customers and maintain relationships with those they already have, they need to constantly provide new, engaging content. Producing this is time consuming and it’s hard to come up with original ideas all the time. Content repurposing is a way to share a blog you’ve already…