Recent Posts and Blog Archive

Networking for the Nervous – Part One

By | Oct 23, 2015 |

Networking often feels like a necessary evil when it comes to running your own business. I know of people who swear by it and others who never bother. I really didn’t enjoy it when I started out, and still find it hard now, but it’s possible that I’m approaching it the wrong way. There are…

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Books and mortarboard

Tips for Collaborative Writing Projects

By Gudrun | Oct 20, 2015 |

Recently, I’ve been collaborating on the writing of a business book, and it’s given me a great insight into what ghostwriting clients want. It’s also made me think of some ways to make the process easier for all involved. Get Help with Your Writing Projects Know your topic: this might sound obvious, but the clearer…

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bookshelf, self publishing

Preparing to Self-Publish Your Book

By Gudrun | Oct 19, 2015 |

The book market is more crowded than ever. The rise in popularity of e-readers and the relative ease of creating and publishing books for them has resulted in thousands of amateur writers uploading their masterpieces. More writers are choosing to self-publish. This has also had an impact on traditional publishing, where a small group of…

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Creating your (60-second) Elevator Pitch

By | Oct 15, 2015 |

The theory goes: you should be able to sum up and sell the benefits of your business in the length of a time it takes to ride an elevator, to persuade your listener to buy/invest/want to know more. While the idea is that you may unexpectedly find yourself in a lift with Richard Branson and…

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Book stack

Five Tips for Structuring your Book

By Gudrun | Oct 13, 2015 |

Whether you’re writing a novel or a business guide, it’s important to think about the end result of how your book will look. Here are five things to think about before you start writing. How to Structure Your Book How long it will be: an A5 paperback of around 120 pages can be 55,000 words.…

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A Little More About Me

By | Oct 12, 2015 |

Having been challenged to post 90 blogs in 90 days, I thought I’d start off with something easy and tell you about myself. I’m Gudrun, I’m a copywriter and I’m currently based in the North East of England. I wanted to be a writer all my life, it just took me a little time to…

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Written content marketing

5 Things You Can Do While I Write Your Blog

By Gudrun | Oct 6, 2015 |

Do you find yourself putting off writing your blog posts? Do you have great ideas but struggle to put them into words? Do you find it hard to put aside a chunk of time to write posts in advance? If the answer to any of these is yes, you should use the services of a…

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The Importance of Credible Publicity for Small Businesses

By | Sep 28, 2015 |

When you’re a small business and just starting out, one of the biggest challenges can be getting your name out there and telling people what your business does. And as a new business, you probably don’t have a huge advertising or marketing budget. But getting publicity is a great way to get noticed and win clients. However,…

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Ghostwriting – More Possibilities Just Than Tell-All Memoirs

By Gudrun | Sep 18, 2015 |

I’ve been curious about the idea of being a ghostwriter for years – the name implies someone mysterious and hidden in the shadows. The reality of ghostwriting isn’t like that, and probably not as dramatic as Robert Harris made out in his novel The Ghost, but it is clearly very interesting and rewarding. The expert…

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