Recent Posts and Blog Archive

The Importance of Credible Publicity for Small Businesses

By | Sep 28, 2015 |

When you’re a small business and just starting out, one of the biggest challenges can be getting your name out there and telling people what your business does. And as a new business, you probably don’t have a huge advertising or marketing budget. But getting publicity is a great way to get noticed and win clients. However,…

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Ghostwriting – More Possibilities Just Than Tell-All Memoirs

By Gudrun | Sep 18, 2015 |

I’ve been curious about the idea of being a ghostwriter for years – the name implies someone mysterious and hidden in the shadows. The reality of ghostwriting isn’t like that, and probably not as dramatic as Robert Harris made out in his novel The Ghost, but it is clearly very interesting and rewarding. The expert…

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Equipment for producing podcast transcripts - foot pedal and headphones

Audiotyping and How Transcription Benefits Businesses

By Gudrun | Sep 14, 2015 |

In my previous career, I thought it would be useful to have an audiotyping qualification. I went through Pitman Training and gained an OCR Level 3 distinction. It’s a great skill to have and is easy to set up. Gone are the days of secretaries using reel to reel machines, cumbersome items that took up…

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Why the Words We Choose are Important

By | Aug 27, 2015 |

We communicate with each other all the time. The popularity of social media sites means that we can share our successes and failures and give our opinions on those of other people. These words are shared instantly and are permanently on record. So the words we choose to use are perhaps more important than ever…

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What is Copywriting?

By Gudrun | Aug 27, 2015 |

*Updated 31.10.17* “Copy” is simply the term for any text written for a specific purpose, and refers to online and offline communication messages. Copywriting has its roots in advertising, where real-life mad men such as David Ogilvy crafted clever prose to persuade consumers to part with their money. Copy is used to inform, entertain and…

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By Gudrun | Aug 24, 2015 |

You’ve found the home of Gudrun Lauret Copywriting.  Here you can find examples of my work, learn more about me and get in touch if you like what you read. I’ll also be regularly updating my blog with a mixture of business writing and posts about what I’ve been up to, places I’ve visited and…

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