Recent Posts and Blog Archive

Blocks of letters for printing

Sticking to the Word Count – and Cutting Words Out!

By Gudrun | Nov 11, 2015 |

At college and university, trying to get to the recommended word count for my essays was often a struggle, but I find for my personal writing I have no trouble in producing paragraph after paragraph of copy. Generally, this is a good thing, as there’s nothing worse than writer’s block. However, apart from the risk…

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write memoirs

Stop Comparing Yourself to Others and Just Get Writing

By Gudrun | Nov 10, 2015 |

More suggestions to overcoming writer’s block and how to start writing. You can also find 10 top tips here. Start Writing! It can be daunting to be faced with a blank sheet of paper or Word document and to wonder where to begin. Writing is not the easiest thing to do; it takes time and…

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Writing inspiration

Writing Inspiration – What to do When You Get Stuck

By Gudrun | Nov 6, 2015 |

Writer’s block or low self-confidence can strike the best of us at any time, and they can both be as much trouble for content writers as for authors. The good news is, feeling stuck or uncertain is only temporary, and rather than sitting and waiting for the feelings to pass, you can work through them…

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Networking for the Nervous – Part Three

By | Nov 5, 2015 |

Concluding the series of tips for successful networking: After the Event Let people know where you’ve been – send a Tweet which includes the organisers and a hashtag relating to the event if there was one (e.g. #Fridaynetworking). This is a good way of getting included in any follow-up conversations after the event and also…

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A yellow pencil, sharpener and shavings rest on a lined notepad

5 Tips for Writing Better Copy – Part 1

By Gudrun | Nov 2, 2015 |

If you’ve ever been asked to create a blog post for work and panicked because you don’t know where to start with writing, here are some tips to help you craft a piece of copy you’ll be proud to see online or in print. What You Need to Know Before You Start Writing Know your…

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Networking for the Nervous – Part Two

By | Oct 30, 2015 |

Continuing on from last week’s tips on networking: On the Day If you’re nervous, have a power song – something that makes you feel upbeat and confident, and listen to it in the car or on headphones before you go in. I actually have a whole playlist which I use now and then as a…

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How I Write – Behind the Scenes of Copywriting

By Gudrun | Oct 29, 2015 |

Fiction authors are often asked about how they write, so I thought I’d explain my writing process too. I write most of my copy in longhand with pen and paper, unless it’s transcription, as it’s far quicker and more practical to do that straight to PC. This may seem long-winded, but I find it helps…

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Is Remote Working and Location Independence Possible?

By | Oct 27, 2015 |

Like most people, I read Tim Ferriss’ Four Hour Work Week and thought: “I want to live like that!” I re-read it earlier this year, just before I transitioned my business to solely offering copywriting, and found that parts of it really resonated and influenced my medium-term goals. However, for a lot of people this…

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Work with a copywriter

Why Does My Business Need a Copywriter?

By Gudrun | Oct 26, 2015 |

You might find yourself asking this question at least once. A copywriter is often associated with advertising agencies, with Don Draper types crafting killer campaigns for global brands. It can be hard to see how this can fit in with your small business. However, it’s better to think of it just as “writing”, and there…

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