Recent Posts and Blog Archive

How I Write – Behind the Scenes of Copywriting

By Gudrun | Oct 29, 2015 |

Fiction authors are often asked about how they write, so I thought I’d explain my writing process too. I write most of my copy in longhand with pen and paper, unless it’s transcription, as it’s far quicker and more practical to do that straight to PC. This may seem long-winded, but I find it helps…

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Is Remote Working and Location Independence Possible?

By | Oct 27, 2015 |

Like most people, I read Tim Ferriss’ Four Hour Work Week and thought: “I want to live like that!” I re-read it earlier this year, just before I transitioned my business to solely offering copywriting, and found that parts of it really resonated and influenced my medium-term goals. However, for a lot of people this…

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Work with a copywriter

Why Does My Business Need a Copywriter?

By Gudrun | Oct 26, 2015 |

You might find yourself asking this question at least once. A copywriter is often associated with advertising agencies, with Don Draper types crafting killer campaigns for global brands. It can be hard to see how this can fit in with your small business. However, it’s better to think of it just as “writing”, and there…

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Networking for the Nervous – Part One

By | Oct 23, 2015 |

Networking often feels like a necessary evil when it comes to running your own business. I know of people who swear by it and others who never bother. I really didn’t enjoy it when I started out, and still find it hard now, but it’s possible that I’m approaching it the wrong way. There are…

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Books and mortarboard

Tips for Collaborative Writing Projects

By Gudrun | Oct 20, 2015 |

Recently, I’ve been collaborating on the writing of a business book, and it’s given me a great insight into what ghostwriting clients want. It’s also made me think of some ways to make the process easier for all involved. Get Help with Your Writing Projects Know your topic: this might sound obvious, but the clearer…

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bookshelf, self publishing

Preparing to Self-Publish Your Book

By Gudrun | Oct 19, 2015 |

The book market is more crowded than ever. The rise in popularity of e-readers and the relative ease of creating and publishing books for them has resulted in thousands of amateur writers uploading their masterpieces. More writers are choosing to self-publish. This has also had an impact on traditional publishing, where a small group of…

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Creating your (60-second) Elevator Pitch

By | Oct 15, 2015 |

The theory goes: you should be able to sum up and sell the benefits of your business in the length of a time it takes to ride an elevator, to persuade your listener to buy/invest/want to know more. While the idea is that you may unexpectedly find yourself in a lift with Richard Branson and…

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Book stack

Five Tips for Structuring your Book

By Gudrun | Oct 13, 2015 |

Whether you’re writing a novel or a business guide, it’s important to think about the end result of how your book will look. Here are five things to think about before you start writing. How to Structure Your Book How long it will be: an A5 paperback of around 120 pages can be 55,000 words.…

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A Little More About Me

By | Oct 12, 2015 |

Having been challenged to post 90 blogs in 90 days, I thought I’d start off with something easy and tell you about myself. I’m Gudrun, I’m a copywriter and I’m currently based in the North East of England. I wanted to be a writer all my life, it just took me a little time to…

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