Recent Posts and Blog Archive

An Interview with Natalie Hailey

By Gudrun | Feb 11, 2019 |

In the second interview in the series, I talk to Natalie Hailey about her Hot Content podcast, why she started it and what benefits it’s brought to her business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio.…

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An Interview with Simon Raybould

By Gudrun | Feb 4, 2019 |

In the first in a series, I talk to Simon Raybould about his AIRProductivity podcast, why he started it and what benefits it’s brought to his business. If you’d like to read the full transcript, you can download it here (no email required), watch the video above or just listen to the audio. Who is…

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How to Create Podcast Show Notes

By Gudrun | Aug 20, 2018 |

Every episode you broadcast should have podcast show notes. The most basic include the name of the show, the episode title and the name if the guest if there is one, but most people do more than that. Below are some different ways you can put them together to support each episode. Summary Podcast Show…

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How to Improve Your Podcast Transcripts

By Gudrun | Aug 13, 2018 |

Why You’d use Podcast Transcripts Podcast transcripts are written versions of the monologue or conversation published in audio format. A transcript is intended as a faithful record of what was discussed, but in my opinion, it doesn’t need to be verbatim, and when it is, it’s harder for readers to follow. Some people prefer to…

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Podcasts – Getting Started

By Gudrun | Aug 6, 2018 |

Podcasts are increasingly popular and new ones are set up all the time. People like being able to listen to them on the go, while walking the dog or making dinner. They can cover broad topics like business and health, or narrow subjects such as self-publishing and budget travel. Encouraging listeners to subscribe to your…

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Content Marketing: 9 Ways to Think About it

By Gudrun | Jul 30, 2018 |

The words ‘content marketing’ often worry people, because they can’t see how it applies to their business, particularly in more traditional industries. There’s also a perception that it’s just a fad, and not a way to build meaningful relationships with customers. To help you think about how it might be of benefit to you, I’ve…

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Staying Healthy While Travelling

By Gudrun | Jul 23, 2018 |

I’m continuing to push on with my goal of being location independent with my business, and my trial run in Malta earlier this year shows that I can be productive working in a hotel room, and resist the pull of the pool to meet my deadlines. The part that seems to elude me, though, is…

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Copywriting – Only About Sales Messages?

By Gudrun | Jul 16, 2018 |

At CMA Live last month, there was a fantastic presentation by Amy Harrison on writing better for your audience so you’re communicating the value of your offering. She was talking about sales copywriting – about writing for your website and about how you help potential customers overcome their objections. That’s all good stuff and it…

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CMA Live 2018 – Some Musings

By Gudrun | Jul 9, 2018 |

Attending CMA Live This year’s CMA Live experience was very different to last year, and I think that was really down to how I feel about myself and my business. In the intervening 12 months, I’ve done a lot of work on my message, my offering and my website (although not my social media –…

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