Blog

Recent Posts and Blog Archive

Press Release

13 Tips for Writing a Press Release

By gudrunlauret@gmail.com | Jun 20, 2016 |

A press release is a great way to get exposure for your business in the local media, to get in front of thousands of people and to share good news, all for free! There’s no guarantee that your story will be picked up, though, so there are ways to increase your chances. You could ask…

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Mastermind Groups – A Personal View

By gudrunlauret@gmail.com | Jun 16, 2016 |

A ‘mastermind’ is a meeting between a small group of business owners, where each person talks about a specific issue they’re having, and everyone offers advice and suggestions based on their experiences and knowledge. It’s a really effective way to get a different perspective on your business and to consider things you may not have…

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Get Social Get Media – Social Media Conference in Newcastle

By gudrunlauret@gmail.com | Jun 14, 2016 |

Last week I attended a conference in Newcastle on how to effectively use social media for your business. It’s something I’m actively working on and trying to get better at, so I thought it would be useful to hear some expert advice. There was a range of sessions to choose from, and I wish I…

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Content repurposing

How Content Repurposing Could Help Your Business

By gudrunlauret@gmail.com | Jun 12, 2016 |

Businesses with an online presence know that to find new customers and maintain relationships with those they already have, they need to constantly provide new, engaging content. Producing this is time consuming and it’s hard to come up with original ideas all the time. Content repurposing is a way to share a blog you’ve already…

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The Content Code by Mark Schaefer – Book Review

By gudrunlauret@gmail.com | Feb 15, 2016 |

I’m trying to get to grips with writing content and content marketing, and have several books to wade through. This is the first one I’ve read, and this is both a review and a summary of some of the points I found helpful. Schaefer starts by saying, rightly I think, that consumers are oversaturated with…

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Snapchat: Is it the Right Thing for Business?

By gudrunlauret@gmail.com | Feb 12, 2016 |

Snapchat has been in my peripheral vision since it launched in 2011, but my knowledge of it was that it was popular with teens and pre-teens, who used it for sexting and saucy snaps, and somehow got caught doing this despite snaps self-destructing after only a few seconds. However, it appears that it’s been gaining…

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Back to the Blog!

By gudrunlauret@gmail.com | Feb 10, 2016 |

So it’s been a while since I posted a blog. I completed the 90 day blog challenge in early January, and thought we could all do with a break! While I’ve been away, I’ve had a lot of updates to my website. This is still ongoing, but it’s almost perfect. Please let me know if…

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90 Day Blog Challenge – Conclusion

By | Jan 9, 2016 |

Today is my 90th and final blog! It’s been an interesting experience and it’s very satisfying to have done it. Sometimes it was difficult to come up with a topic, but I have to be honest and say I planned out as much as I could in advance. I also decided to include parts of…

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Rebranding and Updating

By | Jan 8, 2016 |

Although I’ve been a writer for 18 years, being in business as a copywriter is still quite new to me. I’ve been working with a marketing company for the last few months to plan out my offerings and areas of expertise, and spent considerable time on my avatar (ideal customer). In the 21st century, a…

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