Recent Posts and Blog Archive

Blog Writing: Will Anyone Read my Posts?

By Gudrun | Jan 29, 2018 |

You’re ready to start creating content and share it with the world, and you’ve decided that a blog is the way to go. This is a good idea, because it doesn’t require any specialist equipment or knowledge, and you can produce several at a time and save them as drafts. But if you’re new to…

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Content: What Type is Best for my Industry?

By Gudrun | Jan 22, 2018 |

If you’re new to creating and promoting content, you might be feeling overwhelmed at the thought of using unfamiliar social media platforms and tools. You may be looking at competitors and others in your industry and hoping to do the same, but you need to be doing something different, because unfortunately there isn’t one type…

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Content Marketing: is it Right for My Business?

By Gudrun | Jan 15, 2018 |

Hopefully, the benefits of content marketing are fairly obvious (read more here), but you may be concerned that, while it’s good in theory, it may not be appropriate for your company. As we’ve seen, content marketing is here to stay (or certainly for the foreseeable future), so it’s vital that businesses embrace it. In my…

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Content Marketing: What is it and How Can it Help?

By Gudrun | Jan 8, 2018 |

There are many different definitions of content marketing. The CMI (Content Marketing Institute) describe it as a ‘strategic marketing approach’ and emphasise the importance of being consistent. ‘Content’ means any material you create (blogs, vlogs, webinars, infographics) and share online. The content isn’t designed to be a sales pitch, but tells people about you and…

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A Copywriter Shouldn’t be Asked for Free Samples

By Gudrun | Dec 18, 2017 |

As a copywriter, I’m fortunate that nobody has ever asked me to write for free, but I know that it does happen. It may seem like a reasonable request – you don’t know the writer’s style, or even if they can really ‘write’, but it’s wrong and offensive for a number of reasons. Why Not…

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A yellow pencil, sharpener and shavings rest on a lined notepad

How Much Should I Pay for a Copywriter?

By Gudrun | Dec 11, 2017 |

When you decide to engage the services of a copywriter, you’re working with a professional and should expect to pay accordingly. You need a writer to do what you can’t – communicate your message clearly and be objective about your business; they’re the expert in the same way as a graphic designer or web developer…

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Working with a Copywriter

The Process of Working with a Copywriter

By Gudrun | Dec 4, 2017 |

Deciding to work with a copywriter means you’re making an investment in your business. You might want help early on with creating web copy and setting up a blog, or you may want someone to take over the content creation that you don’t have time for now. What Does a Copywriter Need to Know? So,…

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blog writing

How to Make the Most of Your Webinars

By Gudrun | Nov 27, 2017 |

Why You Should do Webinars Webinars can be used in several ways to add value to your content. Free webinars are often used by business owners to create interest in a product or service, giving some information away to encourage viewers to make a purchase. They can be used as live broadcasts to explain a…

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diary for content repurposing

Content Repurposing: How it Helps B2B Companies

By Gudrun | Nov 20, 2017 |

I meet a lot of business owners who struggle to see the benefits of content marketing, social media and content repurposing, particularly those in more traditional industries. There’s a feeling that it’s a fad, or doesn’t apply to them, because they’ve always got clients through word of mouth. Unfortunately, you can no longer just market…

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