Why You Should Create a Podcast Blog
To really make the most of your podcast and to make Google happy, you can add a blog post alongside your transcript and summary show notes. Doing this means that for people who prefer to read rather than listen (or are unable to listen) can still benefit from the value you provide in each episode.
The blog post should have its own page on your website and include the original podcast audio as well. There are a number of tools that will allow you to do this quickly and cheaply – Libsyn allows you to copy and paste a mini audio player straight into the HTML on the blog page.
The post needs to include the key discussion points from the podcast, but not lifted directly from the transcript, and to be more detailed than the show notes. However, you can use the full transcript to find quotes and other information.
What to Include in Your Podcast Blog
Put together an introductory paragraph that explains the topic and why you chose it. If you did an interview, the introduction should tell the readers more about the guest, their business and their contact details. If you recorded a solo show, produce in-depth paragraphs on two or three of the things you discussed and add a conclusion. You can use this to point people towards other resources and blogs, either your own or someone else’s.
You should aim for between 500 and 600 words, which you can split into sections. If you used a bullet point list of the key topics, expand on that to demonstrate how useful the podcast is. It can take a bit of practice to get this right, so listen back to the episode at least once.
If there are standard questions you always ask a guest, use these as heading prompts to help you fill out the blog. If you think you’ll struggle to do this or if the interview is long, make notes during the recording. This is helpful if you ask supplementary, unscripted questions, and it will make the writing easier.
Other Things to Include
- A longer guest bio
- A link to the transcript
- A freebie from the guest
- A link to a lead magnet of your own
- Industry-specific questions
- Book recommendations
- Tool/app recommendations
- A top tip from the guest
- One thing they wish they’d known about business/would do differently