Why a Website Review is a Good Idea

If your business has been established for some time, you’ve probably got a website that you’re happy with which was set up early on. You may have used a developer to put the content together while building the site, or maybe you did it yourself.

website reviewWhile there’s nothing wrong with this, it can be worth having your website content reviewed, or at least your homepage, to check for errors, jargon and ease of reading.

Your homepage is, of course, where a lot of your visitors will arrive first, or click through to in order to find out more about who you are and what you do. It’s important that this is professional and puts your business in a good light.

Missing Website Mistakes

If you write quickly, it’s easy to make typos and spelling mistakes that word processing checks don’t necessarily pick up. Also, if grammar’s not your strong point, you may have misused an apostrophe without realising it.

As I’ve said in earlier blogs, you can also be so close to your subject that you don’t explain it in a way that potential customers, who aren’t as familiar with your product or service, can understand.

It’s also a good idea to refresh the information on your site occasionally so that people know your business is still running. You may have out of date details somewhere that need updating.

A professional copywriter can help you with all of the above, by casting a fresh pair of eyes over your website, spotting things you may not realise aren’t quite right – sometimes it’s word order, or you’ve used the wrong word in a sentence. That’s what we’re best at.

I often notice errors while I’m browsing the web. I was looking for a light box on a site that had been recommended to me, and my attention was caught by a tent for taking photos of small objects. When I clicked on the product description, I spotted several errors, including: “cub” instead of “cube”, and an incorrect capital letter on the word “price”. A copywriter or proofreader could have flagged that up for them. See the page here.

 

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